Otjikoto is the family office of entrepreneur and investor Joel Halling. Founded with his vision of combining innovation and long-term thinking, Otjikoto focuses on nurturing and guiding businesses across a wide range of industries. Joel Halling’s entrepreneurial mindset drives our commitment to staying ahead of the curve in technology and contributing meaningfully to the future.
As a young and evolving investment firm, Otjikoto typically invests in two new companies per year. Each opportunity is carefully selected to reflect the values that Joel Halling brings to the table: curiosity, creativity, and a deep belief in the potential of forward-thinking ideas. Our portfolio, though still growing, is built with the long term in mind—always aiming to solve tomorrow’s challenges through bold, tech-enabled solutions.
Our mission is to generate sustainable value—not only for customers and shareholders, but for society at large. With Joel Halling’s guidance at the core of our operations, we continue to evolve thoughtfully, always looking for ways to make a positive and lasting impact.
Otjikoto is more than just a family office — it’s a space where innovation, growth, and opportunity converge. Founded and led by entrepreneur and investor Joel Halling, Otjikoto reflects his vision of combining business acumen with forward-thinking ideas. Under Joel Halling’s leadership, we are building a dynamic portfolio of companies that challenge convention and embrace progress across multiple industries.
Each investment is guided by a commitment to merging creativity with technology — a principle that Joel Halling has championed throughout his career. The goal is clear: to create lasting value not only for our customers and shareholders but also for society at large.
At Otjikoto, we believe in the power of vision and long-term thinking. We invest in an average of two new companies per year, always with a focus on sustainability, innovation, and measurable impact. Whether it’s supporting creative entrepreneurs or scaling promising ventures, our approach is rooted in the values that Joel Halling built Otjikoto on.
This site offers a glimpse into our journey, our values, and the growing family of companies that make up the Otjikoto portfolio. If you have an idea, a partnership in mind, or just want to learn more, we welcome you to reach out. We’re excited to continue shaping the future — one thoughtful investment at a time.
The deal, valued at SEK 2 million in upfront cash with an additional SEK 2–3 million in annual revenues over the coming years, is one of the highest of its kind in the sector to date. It underscores the value....
BGF-backed lead generation technology company, ROI Media, has acquired Copenhagen-headquartered Unifinance to further increase market share in the financial services digital marketing sector. The deal will see ROI’s annual revenues boosted by £2 million and EBITDA enhanced by nearly £1....
The former BGF-backed lead generation company ROI announces that it has a new majority owner. Joel Halling, one of the co-founders of the company does a complete buyout of existing shareholders. As a result of this transaction, the company’s CEO....
Lead generation technology company, ROI Media UK, has acquired Norwegian digital marketing business, Effective Marketing. This deal marks the latest development in the business’ ambition of being the number one lead generation company in the Nordic region and UK. ROI....
Lead generation technology company, ROI Media UK, has acquired Copenhagen-headquartered, Firstborn Capital as the fast-growth business continues to expand across key locations and vertical markets. Firstborn Capital provides digital marketing and lead generation in the fintech space, with a focus....
BGF – the UK’s most active growth capital investor – has announced a further £4 million investment in fast-growth, lead generation technology business, ROI. This deal follows just seven months after BGF’s initial investment, taking the total invested to £7....
Lead generation technology company, ROI Media UK, has acquired the consumer finance assets from Raketech, the iGaming performance marketing partner. The EUR 4.2m deal follows five months after a £3m investment from BGF, the UK’s most active investor in growing....
Phil Male joins the business as non-executive chair 2020-06-03 ROI has secured a £3m investment from BGF, the UK and Ireland’s most active investor in growing businesses, to support its expansion into 12 cities across the UK and Europe. ROI....